Marketing, direct marketing, social media, online, mobile and multichannel marketing keynote
Saturday, January 28th, 2012 at 5:13 pm and is filed under Affiliate Videos
www.globalchange.com Customer relationship management. Direct marketing, social media, viral marketing, social networking, facebook marketing, twotter marketing methods, multichannel marketing,mailshots, maildrops, telemarketing, brochures, sales literature, business mail volumes, national post office,. Customer fatique with 30000 brand names. Saturation of direct marketing. Advertising literature can make customers annoyed. New models of direct marketing. Niche marketing and targeted promotional campaigns. Click through rates, and response rates for direct mail campaigns. Use of databases and loyalty schemes, membership information and personal data to customise direct mailings. Direct marketers and future marketing trends. New marketing techniques and new technology. Digital marketing, web 2.0 and online marketing. SMS marketing and GPS mobile marketing using GPS. Falling response rates. Design and packaging of direct marketing mailshots. National mailing campaigns. National association of direct marketing and advertising agencies. Waste of resources, paper, energy, time. Future of paper, future of brochures and future of books. Why paper works. Personal bandwidth of human eye. Sales literature is still important. Capacity of human ear and human eye. Speed of data acquisition. Brain processing speed. Power of scanning text. Slow reading speed on computer screens. Business managementvideo by keynote conference speaker Dr Patrick Dixon, Futurist and author of 12 books on …
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I wanted to thank you for this great video! I definitely enjoying every little bit of it.
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You cover a lot of topics in this lecture, but it never feels like on overload of information. You’re also a very engaging speaker. Thanks for your advice!
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@pjvdixon yes, it is, actually now I’m working on a project for a company that wants a new brand positioning and our team is more focused on adv through internet more than on news papers or paper based marketing, people are too busy to look for something on tv, magazines, internet and so on..many sources and few time for it…i stopped buying Cosmo because it’s annoying me, and i was addicted before
Anyway I’m looking forward to watching more interesting videos on this topic!
@san4iu Paper-based direct marketing will die – last century model. But still has a lit of life left in it depending on industry